"Harley-Davidson stirs passion in its riders, its dealers and its employees, and translates that passion into profit."
What can you say about the licensed brand that has become synonymous with sales success among lotteries throughout North America for almost ten years - only that Harley-Davidson® lottery games, giving passionate fans a chance to own a new Harley-Davidson® motorcycle, have the perfect combination of elements that generate true, unabated excitement around the games and support the notion of making Harley games available to players every year. Since the inception of the MDI licensing relationship in 1998, lotteries in 44 jurisdictions have launched 87 instant scratch games and online promotions around the brand, and over 500 lottery players have won the motorcycles of their dreams! Harley-Davidson games are supported by a variety of merchandise prize packs that include official Harley-Davidson® licensed merchandise and have very strong appeal in their own right. More than any other licensed property, players are apt to say about their Harley lottery play that the merchandise motivates them more to buy than similar cash prizes.
Game options available include "TWIN WIN", with a pair of Harley-Davidson® motorcycles awarded to a single winner, and "ULTIMATE RIDE", with the top prize being a combination of a Harley-Davidson® motorcycle and a Ford Harley-Davidson® Edition SuperDuty F-250 Truck.