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Tuesday, March 28, 2017  Welcome to MDI

Betty Boop™

"Though Betty bowed out as a headliner in 1939, her popularity remains as intact as her boop-oop-a-doop. Maybe the appeal lies in her sassy independence, in the fact that she's the only female cartoon character who's not a foil for a male. Call it fatale feminism."
Entertainment Weekly

Whether it is the "fatale feminism" that Entertainment Weekly cites or simply the fact that lottery tickets featuring Betty Boop™ are so wonderfully cheerful and colorful, the pen-and-ink entertainment icon for more than 70 years has become one of the best-selling licensed lottery themes in many North American lotteries. Crossing over multiple generations of fans, who have put Betty Boop™ into the "Billion Dollar Club" of licensed merchandise sales, Betty Boop™ lottery tickets are instantly recognized as something that is going to be fun to play.

There never seems to be an end to the countless reminders of Betty Boop™'s appeal, with hundreds of products on the market every year. In casino gaming, for example, Betty images were used for years by the MGM Grand Hotel and Ballys created its first multiple location progressive slot network around Betty Boop™ slots. She now appears on a Platinum Plus MasterCard credit card, which offers "Betty Boop™ Worldpoints". 

Betty Boop™ licensed lottery games are, in fact, lots of fun to develop and market. Licensor King Features provides a vast catalog of images and animated scenes to choose from. And you have the added flexibility of creating scenes and images customized to your state's unique characteristics. While the phenomenal lottery success of the brand has been built mostly around the Valentine's Day holiday, Betty can be used in a Santa suit, New Year's celebration, Leprechaun apparel, Halloween setting, and in a variety of patriotic scenes to tie to that holiday selling opportunity, as well.

One Bonus Grand Prize option that your players will love is building a family vacation to Universal Studios theme parks in Orlando, Florida, where Betty Boop™ is a featured celebrity at Universal's Toon Lagoon, at the Islands of Adventure park. Second chance merchandise prize packs are filled with "Boopabilia" of the sort that has made Betty Boop™ "Queen of the Direct Mail Catalog" business.

Game Timing: Betty Boop™ is absolutely a "Brand For All Occasions" and one that can very well become a permanent part of any lottery's instant ticket program in a variety of games and price points.

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