A robust promotions and events program can be a key element for licensed property instant games. MDI, in collaboration with many of our lottery customers around the world, has developed several unique and successful promotions/events for our portfolio of licensed properties. These programs serve four main purposes:
- To bring attention to a lottery's new licensed game
- To capitalize on the entertainment value and equity of the licensed property
- To maximize lottery sales by reaching out beyond core players and traditional lottery sales outlets
- To increase overall awareness of the lottery in general
From press release development to event design and execution, MDI is available to address all your promotional needs. Our capabilities include but are not limited to:
- Strategic planning
- Media relations
- Press release/media alert development
- Innovative media kit recommendations
- Promotion and event design and execution
- Negotiate and secure celebrity appearances
- Premium sourcing and purchasing
- POS material design and printing
- Executing a follow-up component after initial promo/event to sustain interest in the property.
Let MDI customize a comprehensive and integrated promotion or media event for your lottery that will fit your goals for budget, player base expansion, or incremental sales.